Introducción a la Planeación Estratégica Por Escenarios

This book, authored by Javier Medina Vásquez and Pedro León Cruz Aguilar, provides a comprehensive guide to strategic planning through scenarios. It introduces the methodology, tools, and techniques for understanding and implementing scenario-based planning in organizational contexts. The book covers foundational concepts, external and internal analysis, prioritization of variables, formulation of strategies, and evaluation frameworks, such as Balanced Scorecard. It emphasizes the importance of intuitive logic, strategic foresight, and adaptability in crafting business strategies. Designed for professionals, researchers, and students in strategic management and business planning, the book integrates theoretical insights with practical applications to enhance decision-making and future-oriented strategies.